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The Success of Smithfield’s Chicken ‘N Bar-B-Q is the product of our customer focused culture created by our hard work and personal sacrifice. Our organization’s first restaurant opened in Smithfield, North Carolina in the 70’s. Current goals are to continue the expansion by seeking out franchisees that are committed to our philosophy. Smithfield’s Chicken ‘N Bar-B-Q is committed to developing strong working relationships with franchisees that ensures their continued success
In the Smithfield’s Chicken ‘N Bar-B-Q culture the emphasis is on results. The customer cares nothing of the complexities of running a restaurant. They are interested in only one thing; the value that can be delivered to him or her. Our customer focus demands an emphasis on results and the principles that produce results. At Smithfield’s Chicken ‘N Bar-B-Q we have developed a structure that centers on principles and on fashioning a culture that supports them.
In the highly competitive restaurant industry, the customer determines success or failure. Security, stability, and continuity are provided by our customers. The customers have many choices. This is the critical precipitating factor that has given rise to “Customer Control” as our guiding principle.
Smithfield’s Chicken ‘N Bar-B-Q restaurants represent the best in southern dining, great tasting food, fast service, and fantastic hospitality. The anchor to our menu is the best pork barbecue and southern fried chicken in the Carolinas. OUr chicken is fresh, not frozen, and we utilize only fresh pork shoulders in our Bar-B-Q. The Bar-B-Q is slow cooked every night at each location to ensure our customers the best taste and quality. We complement the Bar-B-Q and southern friend chicken with a variety of side dishes. These include cole slaw, potato salad, brunswick stew, baked beans, french fries, and hushpuppies. Our menu has been perfected with years of successful operation.
Smithfield’s Chicken ‘N Bar-B-Q focuses on the quality of food, speed of service, and hospitality. The Smithfield’s Chicken ‘N Bar-B-Q dining concept combines fast food and table service. This variation of counter service delivers great hospitality without intensive personnel requirements. Guests order at the counter, then are invited to be seated in our dining room. Co-workers rush the orders to the table. This system allows us to deliver a high level of service capable of meeting our customer’s expectations and needs efficiently.
The sales mix varies with location. The Smithfield’s Chicken ‘N Bar-B- Q concept proves successful in all settings; rural, metropolitan, and along interstate highways. We offer our customers the convenience of drive thru, dining in, or take-out service. We believe that sales increases indicate “customer approval” and all restaurants are expected to create positive customer approval ratings daily.
We believe in the premise that people have a strong desire to succeed. Our co-workers are provided with the environment and freedom to take charge. We strive for a workplace full of co-workers who are empowered, self-sufficient, and highly motivated. Fortunately, we recognize that Smithfield’s Chicken ‘N Bar-B-Q will only go as far as our co-workers will take us. We believe in continuous learning, improving, and progression.